
How 3 childhood friends created a Singapore perfume brand celebrating their Indian roots
The campaigns are equally striking, with a tongue-in-cheek aesthetic. One features a woman in a lavish sari and oversized sunnies posing at a wet market, balancing a Rahasya bottle on a silver thali, while another shows perfume flowing from a hot pink water cooler surrounded by flowers. Surreal and self-aware, the imagery reclaims Indian-ness on…