China’s BYD to reboot European operations due to strategy mishaps: sources | The Express Tribune
China’s top electric vehicle maker BYD is overhauling its European strategy after a series of early missteps, including slow dealer expansion and failing to offer hybrids in key markets, according to six company insiders. BYD’s initial European expansion, launched in 2023, fell short of expectations as the firm struggled to adapt its China-born strategy to…
