Universal leans into theme parks with multibillion-dollar Epic Universe, even as economic uncertainty looms

Universal leans into theme parks with multibillion-dollar Epic Universe, even as economic uncertainty looms

The entrance portal to the Epic Universe theme park in Orlando, Florida, US, on Saturday, April 5, 2025. Thomas Simonetti | Bloomberg | Getty Images ORLANDO, Florida — With the grand opening of Epic Universe on Thursday, Comcast is positioning its Universal Studios Orlando Resort as a destination, not a pit stop. For years, Universal’s…

Read More
Video podcasts are having a moment at media upfronts

Video podcasts are having a moment at media upfronts

Jason and Travis Kelce with Dunkin Donuts on the New Heights podcast. Courtesy: Wondery Amazon’s second-ever Upfronts pitch to advertisers this week featured an appearance by NFL champion brothers Jason and Travis Kelce. They weren’t there to hype live football rights. While Amazon’s Prime owns the media rights to the NFL’s Thursday Night Football games…

Read More
Trump’s trade war is giving renewed importance to advertising Upfronts

Trump’s trade war is giving renewed importance to advertising Upfronts

Michelle Monaghan, Leslie Bibb, and Carrie Coon in ‘The White Lotus’ on HBO.  Courtesy: Fabio Lovino | HBO Media companies are staring down widespread economic uncertainty as their annual pitch to advertisers and marketers kicks off. This week legacy entertainment giants including Comcast’s NBCUniversal, Fox Corp. and Warner Bros. Discovery will stage presentations to ad buyers…

Read More