E.l.f. Beauty stock tanks after retailer cuts guidance, citing ‘soft’ January amid TikTok saga and LA wildfires

E.l.f. Beauty stock tanks after retailer cuts guidance, citing ‘soft’ January amid TikTok saga and LA wildfires

E.l.f. Beauty on Thursday cut its full-year guidance after seeing a 36% drop in profits and “softer than expected” sales trends in January, marking a rare downturn for one of beauty’s hottest brands.  The cosmetics company reported holiday sales that were higher than expected but profits that narrowly missed estimates, another rare miss for the…

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