Journal of Business Research

Fashion

The AI-Authorship Effect: Understanding Authenticity, Moral Disgust, and Consumer Responses to AI-Generated Marketing Communications | Newswise

David Bale2 weeks ago01 mins

Abstract Newswise — Seven preregistered experiments demonstrate that when consumers believe emotional marketing communications are written by an AI (vs. a human), positive word of mouth and customer loyalty are reduced. Drawing from authenticity theory, we show that this “AI-authorship effect” is attenuated for factual (vs. emotional) messages (Study 2); when an AI only edits…

Fashion

Learning in the Gray Zone: Harmful Organizational Learning From Safety Deviations in Nuclear Power Plants | Newswise

David Bale1 month ago01 mins

Abstract Newswise — Organizations often encounter safety deviations, events that diverge from established safety standards without causing substantial harm. Despite their critical role in preventing severe safety incidents, organizational learning from safety deviations has been understudied. We propose that safety deviations lead to harmful learning due to decision-makers’ self-enhancement tendencies and normalization of these deviations,…

Fashion

More Is Less: The Dual Role of Government Subsidy | Newswise

David Bale2 months ago01 mins

Abstract Newswise — This study focuses on “the paradox of government support,” and examines the direct, moderating, and contingent effects of government subsidies on new product development (NPD). Drawing on the resource management perspective, we argue that subsidies lead to both learning effects and inefficiency problems. Different subsidy levels make these two conflicting effects more…

Fashion

Consumer Attitudes Toward AI-Generated Ads: Appeal | Newswise

David Bale2 months ago02 mins

Abstract Newswise — While artificial intelligence technology advances have enabled rapid changes in AI generated content (AIGC) in advertising, little is known about consumer attitudes to AI-generated ads. Drawing on mind perception theory, we argue consumers have different attitudes toward AI-generated ads with agentic and communal appeals. Through four experiments, we show that consumers have…

Fashion

Energy Performance of Building Refurbishments: Pre | Newswise

David Bale3 months ago01 mins

Abstract Newswise — The energy performance (EP) of buildings is critical for European governments to meet their decarbonization targets by 2050. In the context of European Union (EU) policies, which subsidize citizen-led building renovations, it is imperative to ascertain the efficacy of these renovations in significantly enhancing EP. This study relies on six AI-based machine…