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An AI assistant on display at Mobile World Congress 2024 in Barcelona. Angel Garcia | Bloomberg | Getty Images Artificial intelligence is shaking up the advertising business and “unnerving” investors, one industry leader told CNBC. “I think this AI disruption … unnerving investors in every industry, and it’s totally disrupting our business,” Mark Read, the…
Newswise — Between sophisticated marketing strategies and confusing nutritional labels, navigating the supermarket and making healthy choices is difficult for most people. Now imagine having the extra burden of specific dietary restrictions – like diabetes. Hackensack Meridian Health dieticians want to help – by sharing simple swaps when grocery shopping, that can aid in the…
Newswise — World No Tobacco Day, recognized annually on May 31 and led by the World Health Organization, is a global health campaign created to raise awareness about the harmful effects of tobacco use and advocate for effective policies to reduce tobacco consumption and exposure to tobacco smoke. This year’s theme, “Unmasking the Appeal: Exposing…
Abstract Newswise — The sensorialization of e-commerce environments presents a compelling strategy to mitigate the lack of tactile experiences in online shopping. Grounded in cross-modal mental imagery theory, this study investigates how online product presentation can generate satisfying tactile experiences and drive favorable consumer responses. The findings indicate that augmented reality (AR)-based product presentations generally…
Newswise — With the rapid growth of drone delivery services, there are now over 2,000 commercial drone deliveries every day worldwide. The global market size reached USD 32.5 billion in 2023 and is expected to surpass USD 78.5 billion by 2032. Advances in drone technology, falling costs, growing consumer demand for efficient delivery, and the…
Newswise — Messages warning about the association between alcohol use and breast cancer may be effective in alerting women to the risk and spurring them to reduce their drinking. A study of women in their twenties, published in Alcohol: Clinical and Experimental Research, found that specifically designed warnings were effective in influencing women’s reactions, attitudes…
Abstract Newswise — Seven preregistered experiments demonstrate that when consumers believe emotional marketing communications are written by an AI (vs. a human), positive word of mouth and customer loyalty are reduced. Drawing from authenticity theory, we show that this “AI-authorship effect” is attenuated for factual (vs. emotional) messages (Study 2); when an AI only edits…
New Tesla cars are displayed at a Tesla dealership on December 20, 2024 in Corte Madera, California. Justin Sullivan | Getty Images The value of Tesla’s brand fell by 26% in 2024, a second straight annual decline, with factors including an aging lineup of vehicles, and CEO Elon Musk’s “antagonism,” according to research and consulting…
