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New Model Quantifies Cyber Risks in Drone Delivery Networks | Newswise

David Bale1 month ago04 mins

Newswise — With the rapid growth of drone delivery services, there are now over 2,000 commercial drone deliveries every day worldwide. The global market size reached USD 32.5 billion in 2023 and is expected to surpass USD 78.5 billion by 2032. Advances in drone technology, falling costs, growing consumer demand for efficient delivery, and the…

Fashion

Warning Labels about Breast Cancer Risk from Alcohol May Encourage Women to Reduce Drinking | Newswise

David Bale2 months ago06 mins

Newswise — Messages warning about the association between alcohol use and breast cancer may be effective in alerting women to the risk and spurring them to reduce their drinking. A study of women in their twenties, published in Alcohol: Clinical and Experimental Research, found that specifically designed warnings were effective in influencing women’s reactions, attitudes…

Fashion

The AI-Authorship Effect: Understanding Authenticity, Moral Disgust, and Consumer Responses to AI-Generated Marketing Communications | Newswise

David Bale2 months ago01 mins

Abstract Newswise — Seven preregistered experiments demonstrate that when consumers believe emotional marketing communications are written by an AI (vs. a human), positive word of mouth and customer loyalty are reduced. Drawing from authenticity theory, we show that this “AI-authorship effect” is attenuated for factual (vs. emotional) messages (Study 2); when an AI only edits…

Fashion

Tesla brand value shed $15 billion in 2024 with aging lineup, Musk at helm, researchers found

David Bale3 months ago011 mins

New Tesla cars are displayed at a Tesla dealership on December 20, 2024 in Corte Madera, California. Justin Sullivan | Getty Images The value of Tesla’s brand fell by 26% in 2024, a second straight annual decline, with factors including an aging lineup of vehicles, and CEO Elon Musk’s “antagonism,” according to research and consulting…