Milan Fashion’s TikTok Conundrum

Milan Fashion’s TikTok Conundrum

Last June, at Ralph Lauren’s seasonal presentation in Milan, the crowd was younger, more looksmaxxed, more TikToky than usual. Then the house that Ralph built, at over 55 years in business, appeared to be leaning into an unforeseen popularity on TikTok, Gen Z’s app of choice. In recent years, users have held Ralph Lauren up…

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