![Nitish Mittersain on buying Trinity Gaming, initiating gCommerce & more Nitish Mittersain on buying Trinity Gaming, initiating gCommerce & more](https://i1.wp.com/img.etimg.com/thumb/msid-115895396,width-1200,height-630,imgsize-29782,overlay-etmarkets/articleshow.jpg?w=600&resize=600,400&ssl=1)
Nitish Mittersain on buying Trinity Gaming, initiating gCommerce & more
Nitish Mittersain, Joint MD & CEO, Nazara Technologies, says India-first novel approaches are needed. If e-commerce can be integrated into gaming, that can deliver relevant opportunities for shoppers to buy what they want while they are engaging with the games, that could lead to a very interesting and new monetisation model. With the whole India…