I Feel It, I Buy It: Deploy AR-Based Product Presentation to Generate Satisfying Tactile Experiences in Online Retail | Newswise
Abstract Newswise — The sensorialization of e-commerce environments presents a compelling strategy to mitigate the lack of tactile experiences in online shopping. Grounded in cross-modal mental imagery theory, this study investigates how online product presentation can generate satisfying tactile experiences and drive favorable consumer responses. The findings indicate that augmented reality (AR)-based product presentations generally…