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Abstract Newswise — This study focuses on “the paradox of government support,” and examines the direct, moderating, and contingent effects of government subsidies on new product development (NPD). Drawing on the resource management perspective, we argue that subsidies lead to both learning effects and inefficiency problems. Different subsidy levels make these two conflicting effects more…
Abstract Newswise — While artificial intelligence technology advances have enabled rapid changes in AI generated content (AIGC) in advertising, little is known about consumer attitudes to AI-generated ads. Drawing on mind perception theory, we argue consumers have different attitudes toward AI-generated ads with agentic and communal appeals. Through four experiments, we show that consumers have…
Abstract Research Summary Newswise — This article examines whether and how firms adapt to physical exposures to climate change. I build a novel dataset that compiles information on the adaptation strategies of publicly traded companies around the globe and merge it with climate science data. I find that firms are sensitive to the nature and…
