Imitation: Mitigating AI Backfire | Newswise

Imitation: Mitigating AI Backfire | Newswise

Abstract Newswise — Previous research suggests that artificial intelligence (AI) influences organizational resources through automation and augmentation. We extend this perspective by identifying backfire effects, driven primarily by technological uncertainty in AI implementation. We propose that imitation strategies can help microenterprises mitigate these challenges. Using a simulation methodology, the findings indicate that imitation is more…

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Florida State University President Named to Florida Inventors Hall of Fame | Newswise

Florida State University President Named to Florida Inventors Hall of Fame | Newswise

Newswise — Florida State University President Richard McCullough will be a member of the newest class inducted into the Florida Inventors Hall of Fame.  McCullough was recognized for his discovery and development of a type of polymer known as regioregular polythiophenes and other breakthrough organic electronic materials, and for founding companies that have advanced the…

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Imitation: Mitigating AI Backfire | Newswise

I Feel It, I Buy It: Deploy AR-Based Product Presentation to Generate Satisfying Tactile Experiences in Online Retail | Newswise

Abstract Newswise — The sensorialization of e-commerce environments presents a compelling strategy to mitigate the lack of tactile experiences in online shopping. Grounded in cross-modal mental imagery theory, this study investigates how online product presentation can generate satisfying tactile experiences and drive favorable consumer responses. The findings indicate that augmented reality (AR)-based product presentations generally…

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Imitation: Mitigating AI Backfire | Newswise

More Is Less: The Dual Role of Government Subsidy | Newswise

Abstract Newswise — This study focuses on “the paradox of government support,” and examines the direct, moderating, and contingent effects of government subsidies on new product development (NPD). Drawing on the resource management perspective, we argue that subsidies lead to both learning effects and inefficiency problems. Different subsidy levels make these two conflicting effects more…

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Imitation: Mitigating AI Backfire | Newswise

Consumer Attitudes Toward AI-Generated Ads: Appeal | Newswise

Abstract Newswise — While artificial intelligence technology advances have enabled rapid changes in AI generated content (AIGC) in advertising, little is known about consumer attitudes to AI-generated ads. Drawing on mind perception theory, we argue consumers have different attitudes toward AI-generated ads with agentic and communal appeals. Through four experiments, we show that consumers have…

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