Milan Fashion’s TikTok Conundrum

Milan Fashion’s TikTok Conundrum

Last June, at Ralph Lauren’s seasonal presentation in Milan, the crowd was younger, more looksmaxxed, more TikToky than usual. Then the house that Ralph built, at over 55 years in business, appeared to be leaning into an unforeseen popularity on TikTok, Gen Z’s app of choice. In recent years, users have held Ralph Lauren up…

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What is No One Misses TikTok?

What is No One Misses TikTok?

But I’ve never once added a friend on TikTok, sent a direct message or thought of myself as a “TikToker.” And I don’t think I’m alone. For most people I know, TikTok isn’t a place to connect with other people. It’s a place to waste time, to numb out, to unplug from reality and float…

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