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Newswise — The slate of contenders for the 2025 Oscars for Best Picture produced some unexpected front runners among the expected candidates. Musical “Emilia Pérez,” a Netflix original, led in total number of nominations over expected favorites “The Brutalist” and “Wicked,” while horror film “The Substance” was a surprise addition. Experts at Virginia Tech shared…
As the Super Bowl approaches, the buzz isn’t just about a rematch between the Kansas City Chiefs and the Philadelphia Eagles or Kendrick Lamar at halftime. For many viewers, it’s about the commercials. Virginia Tech marketing and brand management expert Donna Wertalik provides insights into the strategies behind the ads. “There is a lot of…
When the Kansas City Chiefs meet the Philadelphia Eagles in Super Bowl LIX in New Orleans Sunday, February 9, they will be aiming for a historic three-peat. While seven prior teams (and six different franchises) have won back-to-back Lombardi Trophies, the Chiefs can be the first ever to claim three straight. And yet, even as…
Following the recent outbreak of highly pathogenic avian influenza (HPAI) in Accomack County, Virginia, poultry owners are being urged to take action to protect their flocks. Virginia Cooperative Extension is joining the Virginia Department of Agriculture and Consumer Services in offering guidance to help prevent the spread of the virus in Virginia. Michael Persia, a…
BYLINE: Leigh Anne Kelley Newswise — Relapse is common when someone is trying to quit, regardless of whether they’re giving up opioids or alcohol or cigarettes. To better inform treatment, researchers with the Fralin Biomedical Research Institute at VTC’s Addiction Recovery Research Center wanted to better understand how the experience of quitting differed across substances. …
Newswise — The U.S. Food and Drug Administration (FDA) recently banned the use of Red Dye No. 3 in food, decades after concerns that it is a significant cancer risk and contributes to hyperactivity in children. Virginia Tech food safety expert Melissa Wright says manufacturers will now have to find suitable alternatives that maintain the…
BYLINE: Florence Gonsalves The National Cancer Institute lists radon as the second-leading cause of lung cancer behind smoking. Much of Southwest Virginia is at high risk for this colorless, odorless gas, which threatens indoor air quality and poses long-term health threats. “We know enough about the risks and have affordable ways to test and mitigate…
Winter weather is here and whether it’s products you use around your home or on the roads when the weather gets icy, researchers at Virginia Tech say spreading salt for deicing comes at a cost to the environment. Virginia Tech researcher Megan Rippy says it’s “a slow-moving train wreck” because it plays out so slowly…
Roberta Freitas-Lemos, Assistant Professor, Fralin Biomedical Research Institute at VTC Alex DiFeliceantonio, Assistant Professor and Interim Co-director, Center for Health Behaviors Research, Fralin Biomedical Research Institute at VTC Zhen Yan, Professor and Director, Center for Exercise Medicine Research, Fralin Biomedical Research Institute at VTC Allison Tegge, Research Associate Professor, Addiction Recovery Research Center, Fralin Biomedical…
