Bombay-born digital disruptor Tariq Khatri has officially shattered global records in Meta advertising, setting an unprecedented 99% engagement rate and achieving 25.7 million engagements in just 90 days. His campaign, consisting of 183 meticulously optimized Facebook and Instagram ads, redefined cost-efficiency and performance marketing, surpassing industry giants and rewriting the rulebook for digital marketing success.
A Game-Changing Digital Blitz
Tariq Khatri’s groundbreaking campaign wasn’t just another ad run, it was a meticulously crafted, data-driven marketing storm that captivated audiences and stunned industry veterans. The numbers tell a story of their own:
- Total Views: 56.6 million
- Total Engagements: 25.7 million
- Total Reach: 26 million
- Engagement Growth: 245.3% increase
- Unheard-of Engagement Rate: 99%—a figure rarely seen, even among the world’s top influencers
While traditional influencer marketing often requires exorbitant budgets, Tariq’s campaign achieved industry-shattering cost-efficiency:
- Cost per engagement: INR 16.24 (~$0.19 USD)
- Cost per million views: INR 7,370 (~$88 USD)
- Total Ad Spend: INR 417,420 (~$5,000 USD)
By leveraging India’s digital ecosystem and a deep understanding of audience behavior, he showcased that a well-executed campaign could achieve maximum impact without excessive spending.
Recognition and Industry Buzz
Tariq Khatri’s success didn’t go unnoticed. His achievement was covered by India Today, Mid-Day, TechBullion, Yahoo Finance, and analyzed by AI platforms like Grok 3, ChatGPT, DeepSeek, and Gemini AI. With over 150 media outlets carrying the story, his name is now synonymous with record-breaking digital marketing.
In recognition of his extraordinary impact, Tariq Khatri was honored with two prestigious Dadasaheb Phalke Icon Awards, cementing his status as a trailblazer in India’s digital landscape.
His campaign’s unprecedented cost-efficiency and performance challenge the long-held belief that only high-budget campaigns can dominate the digital space. Even global megastars like Cristiano Ronaldo and MrBeast, who command some of the highest engagement rates, require significantly higher ad spend to achieve similar numbers.
“This isn’t just about breaking records—it’s about proving that Indian digital marketers can deliver world-class engagement at a fraction of the cost. The game has changed forever.” – Tariq Khatri
Guinness World Record Submission & Future Plans
Tariq Khatri’s achievement is now under review for official Guinness World Record recognition, a milestone that could further cement India’s dominance in digital marketing. With India’s digital economy surging, his success highlights a new era where Indian talent leads global advertising efficiency.
Moving forward, he aims to:
- Collaborate with global brands to reshape digital marketing strategies
- Empower Indian creators to leverage data-driven advertising
- Revolutionize influencer marketing with cost-effective, high-impact solutions
The Future of Digital Advertising is Here
With record-breaking engagement rates, Tariq Khatri has disrupted the digital marketing landscape forever. His campaign’s success is a wake-up call to brands, agencies, and marketers worldwide, proving that the future of advertising isn’t about how much you spend, but how smartly you execute.
Stay connected with Tariq Khatri for updates on his next big moves. You can reach him via email at [email protected], visit his website at www.tariqkhatri.in, or follow him on social media through Instagram (@tariq_khatri_aka_prince2) and Facebook (Tariq Khatri).
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